Currently Viewing Posts in Online Marketing & Security

Approved by CPD

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. This courses will look in detail at the use of Twitter as part of your marketing activity.

Approved by CPD

All about how to get the best out of social media in a business. Looking at business strategy, business development and the practicalities of employing people and agencies to support your social media activity. 

Approved by CPD

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Approved by CPD

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.

Approved by CPD

This course is designed for front line data processors and provides a clear introduction to the main elements of the GDPR, including compliance and the consequences of non-compliance. It explains the roles of key players and covers the main categories of personal data and the lawful basis for data processing. Other topics examined include the main Principles of the GDPR and the Rights for Individuals, along with the importance of your Privacy Policy. Finally, there’s important information on data breaches; how to avoid them, what to do if one is discovered and how to file a breach report

Approved by CPD

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. This course will look in detail at the use of Facebook as part of your marketing activity.

Approved by CPD & IIRSM

Employees, managers and directors should all have a good understanding of the threat posed by cyber-attacks and the importance of guarding against data breaches. This short course will explain why cyber attacks and data breaches happen and provide practical advice on how to set up effective defences.